We believe that understanding your customer better than they know themselves is crucial to being successful and remaining profitable in the extremely competitive retail market. Hazel Stride founded Fresh Perspective after identifying the need for businesses to think and talk like their customers enabling them to be more successful in getting keeping and growing their business in the retail market. She used her wealth of experience gained from working in two of the UK's leading multiple retailers over the last 25 years to help improve these businesses account management capability, sales and profitability.
Fresh Perspective is a specialised consultancy and training company advising FMCG blue chip and artisan food producers on how to win with their retail customers. "Hazel is passionate about the retail industry and getting great products successfully launched onto the shelves of the supermarkets.What Hazel brings to the table is her experience of buying and dealing with suppliers...She is the only coach and trainer we have engaged with an extensive knowledge and hands-on experience of buying....”
Chris Thomas Commercial Director Tulip UK Ltd.
Here are the services that we provide
As a.... MD or Commercial Director
- Customer Strategy
- Commercial Excellence Training
- Winning at Tenders
- Joint Business Planning Insight
- Cost Inflation Negotiation Planning
- Commercial Mentoring
- Troubleshooting Customer Issues
- Commercial Workshop Facilitation
As an... Artisan Food Producer
- Insight into how buyers operate.
- Product/ Range offer evaluation
- Route to Market strategy
- Marketing and Financial planning to supply retail
- Training to enable to you to negotiate with the buyer
- Ongoing support and coaching through the process