We believe that understanding your customer better than they know themselves is crucial to being successful and remaining profitable in the extremely competitive retail market. Hazel Stride founded Fresh Perspective after identifying the need for businesses to think and talk like their customers enabling them to be more successful in getting keeping and growing their business in the retail market. She used her wealth of experience gained from working in two of the UK's leading multiple retailers over the last 25 years to help improve these businesses account management capability, sales and profitability.

Fresh Perspective is a specialised consultancy and training company advising FMCG blue chip and artisan food producers on how to win with their retail customers. "Hazel is passionate about the retail industry and getting great products successfully launched onto the shelves of the supermarkets.What Hazel brings to the table is her experience of buying and dealing with suppliers...She is the only coach and trainer we have engaged with an extensive knowledge and hands-on experience of buying....”
Chris Thomas Commercial Director Tulip UK Ltd.

Fresh Perspective.

    leaf-iconTHE BUSINESSleaf-icon-horz
    Developing Business Relationships

    We provide a fresh approach to business relationships by looking at things differently and helping your teams to understand the customers point of view.

    Commercial Mentoring and Skills Development

    We offer our unique commercial mentoring that guides commercial professionals through challenging and difficult situations and we work with them to develop best in class commercial people.

    Growing Opportunities

    Never have time to look for that new opportunity? We have a track record of identifying potential new business and evaluating your existing commercial terms.

Our Services.

Here are the services that we provide

As a.... MD or Commercial Director
  • Customer Strategy
  • Commercial Excellence Training
  • Winning at Tenders
  • Joint Business Planning Insight
  • Cost Inflation Negotiation Planning
  • Commercial Mentoring
  • Troubleshooting Customer Issues
  • Commercial Workshop Facilitation
As an... Artisan Food Producer
  • Insight into how buyers operate.
  • Product/ Range offer evaluation
  • Route to Market strategy
  • Marketing and Financial planning to supply retail
  • Training to enable to you to negotiate with the buyer
  • Ongoing support and coaching through the process




A Fresh Approach To Retail


What people say about us

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Hazel's Blog.

Insight into the business world from Hazel's perspective.

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Case Studies.


Growing Opportunities

A FTSE 100 chilled food company operating in the private label chilled food sector wished to develop their customer portfolio by gaining a significant amount of business with Tesco. The client already had a well established private label business with Sainsbury's and ASDA but they had no experience of dealing with Tesco.

Commercial Menotoring and Skills Development

A newly promoted account manager of a branded chilled foods business moved from the convenience channel to look after one of the large UK multiple retailers. The relationship with the retailer was very challenging and the new product development and promotions were put on hold.

Developing Business Relationships

A market-leading branded chilled foods company had experienced unprecedented cost inflation and the business needed an 8% increase in costs from all of their customers. The client's objective was to negotiate successfully the increase in cost without affecting their relationship




Contact Us

We would love to talk to you about how we may help you.

Please Get in Touch

with Hazel Stride...

by phone, email or our contact form

One Stride Ahead Ltd
Tel:+44 (0)7836 352068
Skype: hazel.hodson-freshperspective
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Registered in England, no. 7384147

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